$5.8M run rate today · $12M by November · $100M by Apr ’28
Request Access →
Zero to a $5M+ run rate in 90 days — with a clear path to nine figures by month 24.
The building material industry is a $400 billion market and it still runs on paper catalogs and to-the-trade markups. Big box buries you in generic basics. Design showrooms are priced out of reach. Reno Source is the third door: curated, factory-direct materials for the new generation of homeowner — value driven, design savvy, digitally forward. The look of the showroom at big-box prices, so our customers get more design for every dollar.
Launched April 6, 2026 · actuals through July 31, 2026 (latest closed month)
Reading left to right: sale price, less every cost that order carries, down to profit — first at the contribution line (variable costs only), then after fixed overhead at today’s volume.
| Line | Amount | % of AOV |
|---|---|---|
| Average order value | $1,397 | 100% |
| Product cost | −$657 | 47% |
| Gross profit | $740 | 53% |
| Blended CAC | −$310 | 22% |
| Contribution per order | $430 | 31% |
| Fixed overhead per order | −$284 | 20% |
| Operating profit per order | $146 | 10% |
Shipping is a breakeven pass-through — charged to the customer at cost — so it is neutral to contribution margin.
The unit economics are proven. The only thing standing between us and the demand already in front of us is the inventory to fill it.
The average order nets +$430 of contribution, fully loaded — before any repeat purchase. This capital funds acceleration, not survival: the unit economics are already past breakeven.
2,000+ back-in-stock sign-ups, 1,671 wishlists, and 550+ inbound inquiries in the last 30 days — plus orders we’ve already lost to out-of-stocks: demand we’d captured but couldn’t fill.
It’s a mixed picture: mass-produced, fast-moving SKUs come on net-120 terms — suppliers fund that stock while we sell through before payment is due — while smaller artisanal vendors are largely upfront. So inventory partly self-finances, and capital funds the rest.
Deployed against demand that already exists — inventory to fill orders that are waiting, and acquisition that’s already profitable on the first order, at ~$430 of contribution per order on average.
A $400B market with the wind at its back.
Nearly 60% of U.S. homes predate 19801, and that aging stock is passing to millennials just as they hit their peak renovation years. Raised on social media with the world’s best design at their fingertips, they’re more design-savvy than any generation before, and they want their spaces to match their online world. Big box owns generic, showrooms own premium. Design-forward and affordable is the lane no one owns.
Design-forward product at accessible prices. The quadrant nobody else occupies.
† Run rate = latest closed month × 12: July 2026 sales of $481K annualize to $5.8M. Actuals from Shopify sales data through July 31, 2026. The full financial model, with assumptions and projections, is in the data room.
“I’ve been to so many tile stores and your selection and prices are the best I’ve seen.”Katrina L. · Verified customer, sourcing 5½ bathrooms
Identity-resolved analytics across the full customer base · as of August 2026
62% are between 26 and 45.
Four in five customers are women.
68% own homes worth $500K or more.
Interior designers, contractors, builders, and real-estate professionals are registering on their own, no outbound, no sales team, with an average order value 2.4× the general customer. Every signal points to a large pro market that we are yet to pursue heavily.
Demographics via OuterSignal identity resolution across all customers; home values from public-records enrichment. Percentages are of resolved customer profiles.
Phase milestones are projections from our financial model, not guarantees. The full model, with assumptions, is in the data room.
Demand is already outrunning supply: 2,000+ back-in-stock sign-ups (a conservative $500K+ waiting to convert), 1,671 wishlists, and 550+ inbound sales inquiries in the last 30 days. Phase 2 isn’t about creating demand — it’s about filling it.
Rolling monthly containers keep proven, fast-moving SKUs in stock on a predictable cadence — and net-120 terms with core vendors mean suppliers finance the inventory while we sell through before it’s due. We keep negotiating terms wider, balancing high-leverage partners against artisanal vendors that keep the curation sharp.
We’re growing from 810 to 1,050 SKUs by year-end — expansion weighted toward mid- and high-turnover products, where each addition earns its place on velocity. The mix stays curated: standout pieces you won’t find elsewhere, balanced with commercial staples that move every day.
We’re profitable on the first order. At a $1,397 AOV and 53% gross margins, every new customer nets over $300 after fully absorbing CAC, before a single repeat purchase. Capital here buys acceleration, not survival: every dollar funds acquisition that’s already profitable on day one.
With Phase 2 milestones hit, we plan to target a follow-on round at roughly 3× the current valuation, a mark those results would readily support, to fuel the buildout behind Phase 3.
Phase 3 more than doubles the catalog, from 1,100 SKUs to 2,500, by deepening proven categories and adding new ones like doors, wall finishes and lighting. We move from monthly to continuous container flow and use larger volume commitments to unlock exclusive lines and deeper pricing. Selection widens while the curation discipline stays.
Scale is funded by the model, not just the raise. Net vendor terms let inventory largely finance itself, and we layer in working-capital and inventory facilities to fund bigger buys without heavy dilution. The follow-on round backs infrastructure and inventory depth while contribution margin helps fund the growth.
Logistics is how we win customers, not just how we save. Regional warehousing and 3PL partnerships cut delivery times and shipping costs, so a faster, more affordable, smoother experience becomes part of the offer. In heavy, bulky building materials, reliable and affordable delivery is an edge most competitors can’t match.
Phase 3 marketing goes deeper, not just wider. We dig into personas to sharpen targeting and use incrementality testing to find true, additive revenue, while a maturing creative pipeline keeps winning ads in rotation and spend scaling against a proven MER. Our high-LTV pro accounts compound alongside DTC as a durable, repeat-purchase channel.
We hire senior leadership across operations, logistics, data, finance and product while staying deliberately lean. AI is a core operating priority, letting a small team produce the output of a much larger one and keeping margins strong as we scale.
Terms below; the full Private Placement Memorandum, financial model, cap table, and diligence materials are in the data room.
| Raising | Up to $1.5M |
| Instrument | Class B common stock · $0.67 / share |
| Pre-money valuation | $10M |
| Multiple | Under 2× current run rate |
| Minimum investment | $50K |
| Use of funds | Inventory expansion |
On price: $10M pre-money against a $5.8M run rate prices this round at under 2× current sales. Terms were set at the November 2025 offering, before launch, and have not been repriced — a friends-and-family number, held deliberately to close fast. We expect the next round to be marked well above it.
Why now: demand is outrunning inventory. Over $500K in projected revenue sits queued in back-in-stock notifications today, and lost orders in phase 2 traced directly to out-of-stocks. This raise buys the inventory to serve demand that already exists.
Class B shares are non-voting; full rights and restrictions are set out in the PPM. The minimum investment may be reduced for select investors at the Company's discretion.
The data room is shared after an intro call. A member of our team reaches out within 48 hours of your request.