506(c) Private Investment Opportunity

There's a $1 Trillion Industry With No Clear Winner.

Reno Source is building the "Trader Joe's for finish building materials" — design-forward products at accessible prices, powered by a digital-first experience. We're in the final stages of launch, with $1.918M in inventory ready to move.

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The Market

A Trillion-Dollar Industry Still Running on Paper Catalogs

Americans spent $827 billion on home improvements in 2022–2023 alone — and that figure excludes commercial spend. Add restaurants, multi-family, and retail build-outs, and this industry clears $1 trillion annually.

Yet despite its size, building materials remains one of the most fragmented, analog, and underserved retail categories in the country. You can buy a couch on your phone in minutes. But sourcing tile? That still requires a trip to a showroom, a rep who works on commission, and waiting weeks for a quote.

Fewer than 1 in 5 building material purchases happen online today. For context, over 70% of furniture and nearly 90% of apparel purchases begin on the internet. The gap between consumer expectations and what this industry delivers has never been wider.

$1T+ Annual U.S. building material spend
~60%1 Of homes built before 1980 — aging out and needing renovation
4.5M4 Unit housing shortage driving record renovation demand
The Gap

Customers Are Stuck Choosing Between Generic and Overpriced

The building materials market has two dominant players — and neither is winning.

Big-Box Stores

Home Depot, Floor & Decor — low prices, but generic, low-design product. No curation, no taste. No one comes home inspired.

Specialty Retailers

Bedrosians, Clé, Zia — beautiful product, but premium pricing, overwhelming showrooms, long lead times, and sales environments built for pros, not homeowners.

The 30-something homeowner with a real vision and a real budget is caught in the middle. That customer has no home. Yet.

Our Solution

Trader Joe's for Finish Building Materials

Trader Joe's doesn't carry every product in the grocery store. They carry the right products — carefully curated, relentlessly value-engineered, packaged in a way that makes you trust every choice on the shelf. The result? A customer who comes back, tells their friends, and builds brand religion.

Reno Source applies that same philosophy to building materials: a focused, design-forward assortment of tile, flooring, vanities, and doors — sourced directly from factories in Italy, Spain, Morocco, Vietnam, Indonesia, and Cambodia. No middlemen. No inflated markups. Specialty-caliber product at big-box prices.

And we're digital-first from day one — so customers can discover, visualize, compare, and order from their phone, without ever setting foot in a showroom.

Reno Source — artisan tile and finish materials
🎯

Curated, Not Overwhelming

A focused product lineup means every SKU earns its place. Customers make decisions with confidence — not paralysis.

💰

Factory-Direct Pricing

Global vendor relationships cut out the importers and distributors, passing value directly to customers — and into our margins.

📱

Built for How People Shop Now

A seamless digital experience where design-conscious homeowners can discover, save, and buy the way they shop for everything else.

Timing

The Conditions Have Never Been Better

Three forces are converging right now that make this moment uniquely well-timed for a brand like Reno Source.

The Millennial Wave

38%3 of all homebuyers today are Millennials — entering their peak earning years. 58% of homeowners plan major home renovations within the next 5 years2, averaging 3–4 projects each. They grew up online. They expect to shop there.

The Aging Housing Stock

The median U.S. home is 40+ years old1. Nearly 60% of homes were built before 1980. A renovation wave was already building — and the 4.5M4 unit housing shortage means existing homes must absorb even more demand.

The LA Fires Rebuild

The January 2025 wildfires represent a conservative $500M opportunity over the next 12–24 months — and we're based in Glendale, CA. Rebuilding requires finish materials at scale, accessible pricing, and a digital-first buying experience. That's exactly what we offer.

Artificial Intelligence

AI-Proof Market.
AI-Powered Company.

In a moment when AI is threatening to upend entire industries, finish building materials stands out as one of the few markets with genuine, permanent demand. People will always need homes. They will always want to renovate them. And they will always want to do it at value. No algorithm replaces a tile floor. No language model ships a vanity. The physical world still needs physical products — and someone has to deliver them well.

That durability is what makes Reno Source worth building. But we're not standing still waiting for the tailwind — we're running on it. AI is how a lean, hyper-efficient team competes with category giants. It's how we move faster, spend less, and build smarter than a company three times our size.

ShopifyChatGPTClaudeAirtableReactReplitOdooGeminiGitHubShopifyChatGPTClaudeAirtableReactReplitOdooGeminiGitHub
NetlifyVercelSupabaseAdobeCursorCapCutKlaviyoInstantlyOpenClawNetlifyVercelSupabaseAdobeCursorCapCutKlaviyoInstantlyOpenClaw

Product Content at Scale

AI generates, optimizes, and maintains product descriptions, SEO metadata, and specs across hundreds of SKUs. What used to require a content team of 5 takes one person and an afternoon.

Customer Visualization

Reno Studio, our proprietary AI moodboard and room render tool, lets customers visualize our products in their actual space before they buy. Fewer returns. Higher conversion. In active development, launching alongside the store.

Marketing & Growth

Email sequences, ad copy, social content, and campaign strategy — all AI-assisted and built for a design-conscious audience that knows when they're being sold to.

Operations & Logistics

Demand forecasting, inventory analysis, and supplier communications informed by AI, not guesswork. Lean by design — we run with the output of a team three times our size.

The companies that win in this decade will be the ones that figured out how to be lean, hyper-efficient, and fast. We already are.

Reno Source — artisan tile and finish materials
Where We Are

The Groundwork Is Laid. We're Ready to Launch.

Reno Source isn't a concept. We're a business with inventory on shelves, vendor relationships on contract, and a website in the final stages of merchandising.

$1.918M In inventory, ready to ship from our Arizona warehouse
43% Blended gross margin across all categories
6 Countries sourcing directly — Italy, Spain, Morocco, Vietnam, Indonesia, Cambodia
Luxury spa bathroom — large format wall tile
Floating oak vanity — premium bathroom
Craftsman entry door
Boutique wet room — fluted tile
Classical luxury bathroom — floor tile
Commercial interior — octagon floor tile
Category Inventory Value Gross Margin
Tile (Large Format)$407,00041–44%
Tile (Small Format)$457,00050%
Flooring$704,00037.5%
Doors$182,00050%
Vanities$168,00043%
Total$1,918,00043.2% blended

We're targeting 2–3 full inventory turns in Year 1, with a long-term goal of 6–8 as data, purchasing, and logistics systems mature. For reference, Trader Joe's and Costco run 12–14 turns annually — that's the operational benchmark we're building toward.

Category Roadmap

Built to Expand

Our current five categories are the foundation. The finish materials stack is wide — and Reno Source is positioned to own it. These adjacent categories are already in active planning.

Cabinetry Countertops Plumbing Fixtures Lighting Hardware & Pulls Paint & Primers Wallpaper Peel & Stick Tile Bathroom Accessories
The Founder

Colin Volz — Built for This

Colin didn't stumble into the building materials industry. He grew up in it.

His father owned a millwork factory. Colin spent his summers sweeping floors and unloading trucks for some of the world's top architects and designers — getting a rare, inside look at how great spaces come together, and who actually gets access to the materials that make them possible.

That experience shaped his conviction: great design should be within reach for everyone, not just those who can afford a $400/sf specialty showroom.

Before Reno Source, Colin built a consumer brand that generated over $20M in sales — managing operations, supply chain, and growth from inception to a strategic acquisition. He brings the same operator mindset to Reno Source: run lean, move fast, and never lose sight of the customer.

"We've invested our own time, capital, and conviction into building Reno Source — from product development and global vendor relationships to securing our first distribution center and receiving inventory. The groundwork is laid. Now we're ready to scale."

— Colin Volz, Founder & CEO
Colin Volz — Founder & CEO, Reno Source
Competitive Position

High Design. Accessible Price. No One Owns This Space.

The $4.4B Floor & Decor and $5B MSI dominate the low-price, low-design quadrant. Clé and Zia own the high-design, high-price corner. Nobody owns the upper-left. Design-forward product at prices that don't require a renovation budget to match. That's the white space Reno Source is built to occupy — and no well-capitalized brand has claimed it yet.

High Design · Low Price

Reno Source

The uncontested position. Design-forward product at accessible prices. No incumbent here.

High Design · High Price

Specialty Retailers

Clé, Zia, boutique showrooms. Beautiful product, premium pricing. Out of reach for most.

Low Design · Low Price

Big-Box Stores

Home Depot, Floor & Decor, MSI. Affordable but uninspiring. No differentiation.

Low Design · High Price

Local Distributors

Fragmented, regional players with no scale advantages or digital presence.

The Investment

A 506(c) Offering Open to Accredited Investors

Reno Source is conducting a Regulation D, Rule 506(c) offering — which means we can openly discuss this opportunity, but participation is limited to accredited investors only (verification required).

Security Class B Common Stock
Minimum Investment ~$50,000
Target Raise $1,500,000
Use of Funds Inventory · Marketing · Ops 50% inventory expansion / 20% marketing / 20% working capital / 10% key hires
Documents Available in Data Room PPM, subscription agreement, suitability questionnaire, financials

This page does not constitute an offer to sell or solicitation to buy any securities. All investment involves risk. Past performance is not indicative of future results. This offering is made pursuant to Rule 506(c) of Regulation D and is available to accredited investors only.

Get Access

Interested? Request Access to the Data Room.

Complete the short form below to request access. A member of our team will reach out within 48 hours to schedule a brief intro call. Data room access — including the deck, PPM, financial model, and founder video — is provided following that call.

Your information is kept strictly confidential and will only be used to facilitate your review of this investment opportunity. By submitting this form, you confirm you are self-certifying accredited investor status. Formal verification will be required prior to investment.

1 American Community Survey / NAHB Eye on Housing, 2023. Median age of owner-occupied homes is 41 years; approximately 48–60% of U.S. housing stock was built before 1980. eyeonhousing.org
2 Kitchen & Bath Business Survey, April 2024. 58% of U.S. homeowners plan renovations within the next five years. kbbonline.com
3 National Association of Realtors, 2024 Home Buyers and Sellers Generational Trends Report. nar.realtor
4 Zillow Research, June 2024. The U.S. is short 4.5 million homes as the housing deficit grows. zillow.com